Hightouch, a marketing-software company, announced on 9 October 2026 that it has acquired Strata, a startup that uses an AI agent to connect software tools. The announcement is Hightouch’s own, and it does not give a price or other terms.
What Hightouch says
Confirmed (Hightouch’s blog), company statement only. Hightouch says it “has acquired Strata, an agent-driven platform for building and maintaining custom API integrations without code” [1]. An API is the way one piece of software lets another talk to it, and an integration is a working connection between two tools. Hightouch says Strata was founded in 2024 by Kelsey Mullaney, Julian Mclain and Ilya Brin [1].
On people, the post says that “CEO Kelsey Mullaney is joining Hightouch to help lead revenue programs and GTM strategy” [1]. GTM means go-to-market, the work of selling a product. Hightouch also says “we expect this acquisition to support a faster integration roadmap, easier onboarding, and greater flexibility” for its customers [1]. That is an expectation, not a result.
What is not disclosed
- The price or structure. The post gives no terms.
- Strata’s future. It does not say whether Strata continues as a separate product.
- The other founders. It names only Mullaney as joining.
- Customers or revenue. No figures are given.
What this does not show
- Independent confirmation. TSN used only Hightouch’s post.
- That the integrations work as described. TSN has not tested them.
The Bottom Line
Hightouch says it bought Strata to speed up how it builds connections to marketing tools. The terms are not disclosed, and so far this is Hightouch’s account alone.
Sources
- Joshua Curl, “Hightouch acquires Strata”, Hightouch blog, 9 October 2026 (acquirer’s own announcement; company statement only; source of all quotes). https://hightouch.com/blog/hightouch-acquires-strata
