Amazon is in talks to acquire the artificial intelligence startup Decart in a deal that could be valued at around $7 billion, according to the Wall Street Journal. The paper published the report on Sunday 11 October 2026 (21:26 London time), citing people familiar with the matter [1]. No deal has been announced.
REPORTED: this comes from unnamed sources in a Wall Street Journal exclusive. Neither company has confirmed it. TSN has not read all of the WSJ article, only the part visible without a subscription [1].
What is reported
The WSJ says Amazon “is in talks to acquire artificial-intelligence startup Decart in a deal that could be valued at around $7 billion, according to people familiar with the matter” [1]. It describes Decart’s software as something that “makes it easier for developers to switch between different AI chips” [1].
Reuters relayed the report and said it “could not immediately verify the report” [2].
What is not known
The sources are not named. Talks can fall apart, and a report of talks is not a deal. “Could be valued at around $7 billion” is the report’s own wording: TSN does not know whether that is a price or a valuation, and has seen no other terms.
What Amazon and Decart have said
Reuters says Decart and Amazon “did not respond to requests for comment” [2]. TSN also looked for a statement on the night of 11 October and found none. It checked Amazon’s newsroom and press site, Decart’s website and blog, and Decart’s X account, @DecartAI. The newest items on those pages are older than the report and do not mention it [3].
Background on Decart
Decart describes itself as “a frontier, vertically integrated AI research lab building real-time video and world models, along with the ultra-optimized infrastructure to power them” [4]. In a blog post dated 18 May 2026, it said it had raised $300 million in a round led by Radical Ventures, with Nvidia among the new investors [4]. The same post calls Amazon “one of Decart’s strategic customers” [4]. That is Decart’s own statement from May. It does not mention a deal.
Sources
- Kate Clark and Lauren Thomas, “Amazon in Talks to Buy AI Startup Decart for Around $7 Billion”, The Wall Street Journal, 11 October 2026, 20:26 UTC (21:26 London); exclusive. TSN read the visible part only; the rest is behind a subscription. https://www.wsj.com/business/deals/amazon-in-talks-to-buy-ai-startup-decart-for-around-7-billion-9433abad
- “Amazon in talks to buy AI startup Decart for around $7 billion, WSJ reports”, Reuters, 11 October 2026 (secondary report of the WSJ; TSN read a syndicated copy because reuters.com did not open). https://d2233.cms.socastsrm.com/2026/10/11/amazon-in-talks-to-buy-ai-startup-decart-for-around-7-billion-wsj-reports/
- Statement checks, 11 October 2026, about 23:20 BST (nothing relevant found): Amazon newsroom https://www.aboutamazon.com/news ; Decart blog https://decart.ai/blog ; Decart on X https://x.com/DecartAI
- “Decart Raises $300M: Tech Leaders Back the Company as Both Customers and Investors”, Decart blog, dated 18 May 2026 (company statement). https://decart.ai/publications/decart-raises-300m-tech-leaders-back-the-company-as-both-customers-and-investors
